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I don't know if it is just Arizona, USA but I have Noticed TYR and Arena have started to advertise at high school and college pools. I have also seen them endorse entire swim teams. Is this just the area I live in or is this happening all over the place?

I'm not sure since I live in Toronto, Canada. But I have seen Turbo brand suits for water polo teams. When I was in high school, I remember it was Speedo who sponsored the swim teams.